Thursday, January 30, 2020

Personal and professional development Essay Example for Free

Personal and professional development Essay In essence, a team may be defined as two or more people who co-operate together with a common aim. A Team focuses towards common goals and clear purpose (park, 1990). The purpose of this report is to reflect on my experience on working in groups, effectiveness of group work, presentation skills, and reflect on the presentation skills. Effectiveness of the group work: The most popular and common model which explains the effectiveness of the team work is Tuckman (1965) the five stages group development model. According to Tuckman (1965) there are five stages of group development and these stages include: forming, storming, norming, preforming, and adjourning. The first stage of group development is forming stage, under this stage the team members are selected, and get to know each other, objectives are well defined, and tasks are identified. Group members try to identify a group leader and the other roles, and they try to find out what behaviors are acceptable to work in group. The second stage of group development is storming, this stage often characterized as conflict stage, where member tends to disagree on leadership, objectives and the rules. In addition, some members may feel dissatisfied with his or her group. The third stage of group development is norming, at this stage the group manages to have one objective goal and come to a common plan for the team. Some may have to give up their own ideas and agree with others to make the team function. In this stage, all team members take the responsibility and have the ambition to work for the success of the teams objective goals. The fourth stage of group development is preforming, at this stage team members performed at the best of their abilities, and the project will be completed effectively and all the problems will be resolved at this stage. The last stage of group development is adjourning, at this stage the members will be happy due to team achievements of their group at the same time they might feel sad because they will be losing close friends when the project comes to the end. Belbin (1981) has researched and analysed effective group performance and recommends a new team model of nine different roles. These roles include: the coordinator, the shaper, the implementor, the monitor evaluator, the plant, the resource investigator, the team worker, the completer and the specialist. The coordinator is a person who has skills to organize, harmonize and control the team very well. The shaper is a person who makes things happens and encourages the team to action. The implemantor is the person who is hard working who like clear objectives and directions. The monitor evaluator is a person who solves the problems and evaluates the suggestions and the ideas. The planet is innovator, creator and inventor. The resource investigators are likeable, enthusiastic, creative and innovative, excelling under pressure through the improvisation. The team workers are the ones who improve the communications between the team members and foster team spirit. The completer is the person who Have all the necessary or appropriate parts and ensures about the targets and deadlines. The specialist contributes technical skills and he is self-motivated, committed and professional in his tasks. Belbin (1981) claims that if the team is incomplete in a team role, or has too many of the same types of role, it would be less effective team. Reflection on Group Work: To some extent our team follows Tuckman (1965) five stage of development but we removed the second stage which is storming. The team consists of four people and we are all friends we know each other’s from the beginning of the semester. . The purpose of the team is to write a report on Melaka trip. We divided the task each member is given a particular task and team leader assume the overall supervision role. These tasks include conducting interview, taking picture, and managing. Each member adopts different team roles based on our skills so as to ensure effectiveness of our team work. For instance, I assume the role of the monitor evaluator and specialist. I have technical skills of taking picture and also am good in analyzing problems and providing good suggestions. Indeed, our team managed to succeed because of our strong relationship, Since member are familiar to each other, the atmosphere was joyful, we were very happy to work together as team, we trust each other and we had achieved an excellent work together. Presentation Skills: According to Carlile and Hensley ( 2005) effective presentation includes planning and writing the presentation, effective use of visual benefits, overcoming nervousness, confidence in delivering and competent answering questions. For instance, presenter needs to understand the aim and purpose of the presentation that he or she will present, prepare well in advance, master the content and research on the audience in order to tailor the content to meet the expectation and understanding of the listeners. Moreover, Students who have a good foundation in literacy skills, with reading, writing and oral communication skills have bigger opportunities to experience the success as active fellow of society. Equally students, who have limited literacy skills, will find it difficult to make successful move from high school, to university. In addition, the success of leadership, teamwork and work place depends on communication skills (New London Group, 1996). Reflection on presentation skills: Before the presentation I was worried about what I well do and how I will speak but after I done my presentation I relaxed because I did a great job the tutor comments was good. Therefore, I have learnt many lessons from individual and group presentations and the tutor feedback that i will try to follow in my next presentations. Now am aware that oral communications skill is a way for successful life after university. I have weakness regarding to my presentation skills, and my weaknesses are: nervousness and weak preparation. Therefore, in order to succeed in presentations I will work harder in my future presentations and try to master the presentations skills. Conclusion: To sum up, I have learned many lessons during this semester and, this group and individual work that I have done so far. I have also learnt many skills and these include social skills, presentation skills, interpersonal skills and spirit of working together as team for mutual goals. Moreover, I have learnt how to communicate and work effectively with people even if I disagree with their ideas.

Wednesday, January 22, 2020

SORRY, it’s my entire fault. :: English Literature Essays

SORRY, it’s my entire fault. I wish I had not done it. If I had been more sensible, the accident would not have happened; but it’s no use saying that now. One day at school last term, we didn’t have very much to do. The teachers had all gone to a staff meeting, and most of us in Form 4A were chatting, joking and reading magazines. Vincent, who had to prepare for an overseas examination, was the only one who was working. He had a large Physics book in front of him and was making careful notes in an exercise book. He looked so serious that I suddenly had a marvelous idea for a joke. I crept up behind him and quickly snatched his glasses from his face. The others in the class roared with laughter, as I took him completely by surprise. Even the girls over on the other side of the room giggled. One girl told me to give the glasses back., but I knew she was not serious. Everybody was enjoying the joke except for Vincent. â€Å" Please,† he begged, â€Å"give me my glasses.† He stood up and moved towards me. I turned round and threw them to Raymond, who was behind me. Unfortunately Raymond wasn’t expecting this and he missed them. The glasses fell on the cement floor and both lenses were shattered. One or two people laughed, but then the room fell silent. They had been expensive glasses with metal frames, and the lenses were tinted. Vincent had to wear them in the sun as well as indoors. â€Å" Vincent, I’m sorry,† I apologized lamely. â€Å" I meant it as a joke†¦Ã¢â‚¬  Vincent didn’t reply. I’ll help you buy a new pair,† I promised. But he wasn’t listening to me. If he had been angry, it would have been better; but by ignoring me, he made me feel very small. I didn’t know what to do. A lot of us in Form Four came to school by bicycle or motorbike. Vincent had a motorbike, given to him by his father. I was rather jealous, because I came on an old bicycle, the same one that I had been using since I was in Form Two. After school I saw Vincent go to the stand by the gates, pull out his motorbike, get on it and ride off alone. I felt extremely sorry about what I had done, but I thought that if I could find enough money for a new pair of glasses we might be friends again.

Tuesday, January 14, 2020

Fashion Blogging †the Impact on Sales Essay

Thus, we first investigate whether blogging activity leads to (differential) market outcomes. We then examine whether managerial communication (magazines advertising) and blogging are synergistic. We assemble a unique data set from fashion containing market outcomes (sales), new media (blogs) and traditional media (magazines advertising) for a brand of clothing, and a brand of shoes. Each category has at least one product launch during the duration of our sample periods. We specify a simultaneous equation log-linear system for market outcomes and the volume of blogs. Our results suggest that blogs are predictive of market outcomes, new and traditional media act synergistically, pre-launch magazines advertising spurs blogging activity but become less effective post-launch and that market outcomes have some effect on blogging. We find detailed support for some of these findings via a unique and novel text mining analysis. We discuss the managerial implications of our findings. I-Introduction Consumer generated media (CGM) such as blogs (a contraction of the term â€Å"Web logs†) have witnessed explosive growth in the last few years. For example, the number of blogs worldwide is estimated to be 184 millions with a readership of 346 million (March 2010). In contrast, in March 2003, the number of blogs was essentially zero. Other types of CGM have also seen similar growth patterns, e. g. , Facebook, which started in February 2004, now has about 400 million members worldwide (February 2011). There are also indications that blogs are now being seen as similar to mainstream media sites – the number of blog sites in the top 100 most popular sites (blogs and mainstream media) worldwide was twenty-two in 2008 and blogs were being viewed by consumers as â€Å"sites for news, information, gossip etc. † (2008). In 2010, four of the top ten entertainment sites were blogs (March 2010). It is clear from these statistics that there is considerable activity (multi- media posting, blogging, visits, traffic etc. ) on the part of consumers. However, an important question, from a managerial perspective, is whether this activity leads to (differential) business outcomes such as sales or profits. In addition, little is known about the relationship between traditional or old media (where the company creates content and delivers it to consumers) and consumer generated, or new, media (where consumers create content and there in an exchange of this content between other consumers and potentially, the company). That is, are there any synergies between new media and old media? In this research, we take the first step towards answering these questions. Blogging is perhaps the most established and largest form of consumer generated media at this point in time. The total worldwide viewership of blogs is estimated to be about 346 million (March 2010). Wikipedia defines as a blog as â€Å"a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blogging is a worldwide phenomenon with the two biggest blogging markets being the United States and Japan. The number of blogs in the United States is about 23 million (about 12% of all US Internet users) and about 8 million in Japan (about 5% of all Japanese Internet users) in 2009. However, if one examines the total number of posts by language, Japanese language posts account for 37% of all posts worldwide followed closely by English language posts at 36%. Fina lly, readership of blogs in these two markets is ery high – about half of all Internet users in the US and about one-fifth of all Japanese Internet users have read a blog in the past year. While there are many informal opinions on the effectiveness of CGM in general (and blogs in particular) vis-a-vis market outcomes, there is limited empirical research that sheds light on this issue, especially for the launch of new products. The majority of the existing research has focused on online chatter (newsgroup postings, reviews and ratings) and its effect on market outcomes. There is some evidence that volume of online user ratings is positively correlated to sales. Blogging, on the other hand, has been seen as a unique type of user generated content as being a highly personal, non-directed communication tool. As Kumar (2005) note, blogs are unique for sociological reasons – they comprise a â€Å"highly dynamic, temporal community structure† that â€Å"focuses heavily on local community interactions† – and for technical reasons – blogs â€Å"offer us a ready-made view of evolution (of content) in continuous time. † In addition, blogging activity was probably the most pervasive CGM activity on the web during the time of our data. Given these unique characteristics of blogs as opposed to reviews, it is not obvious that bloggers’ activity should affect market outcomes. Surprisingly, there is very little research that has tried to quantify the effect of blogs on market outcomes, especially in the presence of traditional media and/or an examination of pre- and post-launch changes in the role of old and new media. Two recent empirical papers have focused on blogs and market outcomes. Dhar and Chang (2009) explore the relationship between music album sales (imputed via sales ranks on Amazon. om) and online chatter (as seen in blogs and on social networks). Using 108 music albums in early 2007 (before four weeks and after four weeks of their release), they find a positive correlation between both the number of blogs and Myspace member intensity with future music sales. Gruhl (2005) propose a new methodology to automatically generate a query of blog keywords to detect spikes in Amazon. com’s book sales rank. They conclude that their new algorithm could adequately predict the changes and spikes of future sales ranks. Thus, while these two studies suggest that there may be a correlation between blogging activity and market outcomes, they do not use actual sales data but only sales ranks from Amazon. com. To the best of our knowledge, the second issue that we outline above – the positive relationship between traditional media and new media – has not been investigated in the literature. Our expectation is that there will be a positive correlation between the quantity of traditional media and new media as traditional media is likely to provide discussion materials for bloggers. From a managerial perspective this issue is crucial, as managers have no direct control over CGM (blogs in our case). However, if there is indeed a synergistic relationship between traditional media, which are under managerial control, and new media, which are outside managerial control, then managers can leverage this relationship. Specifically, they can carry out â€Å"better† resource allocation and media planning (to traditional media) as they can take the spillover effect (from traditional to new media) into consideration. We examine the role of new media with respect to market outcomes as well as the relationship between new media and traditional media using data of two different clothing and shoes brand that are both promoted in fashion blogs. We consider the number of units sold, customers or subscribers (all a proxy for demand) as market outcomes, blogs as representations of consumer generated media and magazines advertising as traditional media. We specify a simultaneous equation model that links sales to advertising and blogs as well as a model that links blogs to advertising. Our results, after controlling for many temporal and cross-sectional factors, suggest that first, the volume of Blogstock (cumulative sum of past blog posts) is positively correlated with market outcomes (volume of clothing sold, and the volume of shoes sold) post launch. Second, the interaction between blogs and magazines advertising has a positive effect on market outcomes. Third, we also find that traditional media (magazines advertising) positively affects new media (the volume of blogs) pre launch. In other words, bloggers consume advertising, independent of the product, and this ncreases their blogging activity. Finally, we find that the effect of blogs varies between pre and post launch. In general, the positive relationship between magazines advertising and the volume of blogs pre-launch becomes weaker after launch. This result suggests that while magazines advertising can independently increase blogging pre-launch via the provision of information and content, post-launch (i. e. , once the product is available), consumers may rely less on traditional media, leading to a much weaker relationship between new and old media at that point. These last three sets of results shed light on the possibility that, broadly speaking, advertising and blogs act synergistically (with the relationship changing somewhat post-launch). The process explanations for our findings is not obvious. We take the first step in eliciting process explanations by carrying out a novel text mining analysis of the blog posts for the two markets (shoes and clothing) for which we have access to the textual content data. The findings from the text mining analysis suggest that blogs may affect market outcomes as they represent a rich source of product information and consumer opinion for other consumers. Also, bloggers do use advertising as a subject for blogging pre-launch but turn their attention to product attributes post-launch. II-Data Our data come from fashion market. We consider data from two brands – clothing and shoes. We first describe the market outcome data for each product market and then we describe the measurement of traditional and new media. III-Market Outcomes The daily sales of clothings were made available for the total fashion market based on a nationally representative consumer panel. The data include daily sales of two new pieces of clothing introduced in the period from January 2013 to March 2013. For shoes, the outcome variable we use is based on the same principle. We have data of two new models that were released (launched) in the period from January 2013 to March 2013. IV-Traditional Media The traditional marketing variable we use is magazines advertising. This was measured in units of daily or monthly Gross Rating Points (GRPs). There are some differences in the patterns of magazines advertising pre and post launch across the two brands. For clothing, most of the advertising is post launch. Typically, commercial ads in this market begin to air about five days pre launch and then the heavier advertising kicks in post launch. In contrast, for shoes, pre-release magazines GRPs are larger (on average) than the post-release magazines GRPs. Specifically, peak advertising for shoes was, not surprisingly, a week before its launch date in order to generate high demand at the time of the opening. V-New Media We obtain blogging data from blog 1 (www. leblogdebetty. com) for clothing data and blog 2 (www. sorayabakhtiar. com) for the shoes data. Both the brands scan and index the two blogging sites on a daily basis using keywords with coverage of about 64% of all blog articles. They then aggregate the data and provide the count of the daily number of blogs that mention a particular keyword on a specific temporal period such as day or month (multiple mentions in the same temporal unit are counted as one). As is typical for most blogs, its contents appear in a reversal chronological order and also include the blogger’s profile, â€Å"trackbacks† (links showing other websites, typically other blogs, that a blog is linked to), and comments. Buzz Research archives the contents of all blog posts. It also carries out lexical analysis of the contents of each tracked blog by using a proprietary text- mining method and classifies each blog as positive, negative and/or neutral with respect to a given keyword. We therefore have access to the actual content of all posts as well as the daily percentage of positive, negative and neutral blogs for the movies and cellular phone service markets. There is big increase in the average number of blogs per period post launch in all two brands. Interestingly, for the two brands markets where we have valence data, the biggest growth is in the percentage of neutral blogs post launch. To illustrate the relationship between marketing outcomes and both traditional and new media, we pick a product across our two brand markets. The figure suggests that magazines advertising, blog volume and shoes buyer are temporally correlated. Dividing the data temporally at the date of release we see that magazines GRPs and the number of blogs exhibit an increasing trend pre-release, but a decreasing one post-release. While we illustrate a typical data pattern through this example, the pattern is not identical for all brands across product markets. In conclusion, these data are novel in the sense that they combine marketing data for both traditional and new media along with market outcomes from a market where new media have proven to be important (at least in terms of activity). Our data are also novel in the sense that they enable us to focus on new product launches. In addition, the fact that we have data from two different brand markets (frequently purchased consumer goods) with varying characteristics (e. . , more versus fewer new product launches) will help us determine if the relationship between market outcomes and new media as well as the relationship between new media and traditional media generalizes across product markets. Finally, the availability of the actual blog post text (for two categories) opens up the possibility to conduct a deeper text-mining analysis. VI-Managerial Implicati ons So far, we have discussed the findings purely from a statistical point of view. However, it may be useful to translate these findings in a manner that uantifies the effect sizes from a managerial point of view. We therefore ran two experiments – the first to get a sense of how managers could change resource allocation and the second to see how managers could use blog data to improve sales forecasts. In the first experiment, we use the estimates from the clothing market data. To illustrate short-term effects, in the experiment, we assumed there were only three periods, two in the pre-release and one in the post-release. Recall that blogging is outside the control of managers. We therefore used the marketing instrument under managerial control in our data set – traditional magazines advertising. In the experiment, we increased the Adstock by one percent in the first pre-release period. The output we measured was the percentage increase in the size of the daily volume sold in the post-release period. A ten percent increase in the Adstock results in a 3. 3 percent increase in the number of blogs at the second pre-release period. As a result of this increase in the Adstock, we find that the net increase in the sales volume is 2. 1 percent. A decomposition of this overall increase due to traditional media versus new media suggested that the increase in the Adstock directly enhances the sales by 0. 13 percent while the interaction between blogging and advertising increases the sales by 0. 1 percent. Furthermore, the largest and most significant increase in the sales volume at post-launch is led by the indirect impact from advertising via blogging activity, which accounts for 1. 9 percent. Similar experiment for the other product markets also support these findings with the overall effect being slightly smaller for shoes (0. 4%). In addition to simulating the short-term effects of advertising, we use a simulation setting similar to the above experiments and expand the time horizon from one period to ten periods. The largest indirect effect of the ten percent increase in Adstock decays slower than do the other two effects across two product categories. The peaks of the indirect effects are located at the third period for t he clothing and at the second period for the shoes. These are resulted from the larger estimates of the carry-over constants of Adstock and Blogstock at post-launch in the blog equations. In the second experiment, we hold out the last observation from each brand and re-estimated the model. We then use the model estimates for prediction and computed the difference in the predicted value and the actual data across all the held out observations. We do this for the full model and a restricted version of the full model where the response coefficients for the number of blogs and the cumulative number of blogs were set to zero. Thus, the difference in prediction (based on the Root Mean Square Deviation) between these two models shows the extent to which the use of blog data can improve sales forecasts. The improvement in RMSD is very high for shoes, and modest for clothing. VII-Conclusion, Limitations and Directions for Future Research This paper adds to the very limited, but rapidly growing field of research into the effectiveness of new media, especially in the case of new product launches. Using a unique dataset from two product markets (a major new media market), we are able to combine into a single source, data on market outcomes, traditional media (magazines advertising) and new media (volume and content of blogs). We used a simultaneous equation model to capture the effect of new media on market outcomes and the effect of market outcomes on new media. While this in itself is somewhat novel, we were also able to include the major marketing activity (mgazines advertising) in both equations, both directly and via interactions. Thus this allows us to investigate two open questions in this domain – (a) whether new media (blogging activity in our case) leads to (differential) market outcomes and (b) whether traditional marketing actions (i. e. , magazines advertising) and new media act synergistically. We also make a first attempt, to the best of our knowledge, to use the content of the blog posts to shed â€Å"process† light on our econometric findings via a careful and methodical text mining analysis. Using data from clothing, and shoes brands, we find that patterns across the two categories showing clear linkages between traditional media, new media and market outcomes. In general, we find that cumulative blogs (Blogstock) are predictive of market outcomes, blogs and magazines advertising act synergistically, pre-launch advertising spurs blogging activity (that is predictive of marketing activity) but becomes less effective in inducing blogging activity post- launch and market outcomes also do have some effect on blogging activity. Our text mining results provide additional support for some of these findings. From a managerial point of view, in the experiment using clothing estimation results, we find that a one percent increase in the traditional marketing instrument (magazines advertising) leads to a median increase in market outcomes of 0. 2%, with a majority of the increase coming from the increase in blogging activity generated by the advertising pre-launch. Our analyses do also have a few limitations (driven mostly by the nature of the data). First, as noted earlier, the aggregate nature of our data makes it very hard to offer micro-level causal explanations of the effectiveness of new media and the synergistic relationship between new and traditional media. While our text mining analyses shed some light on our findings, it would be very beneficial to obtain datasets that link individual activity to market outcomes for a larger variety of new media. Second, our measures of new media are at present limited to blog content – volume – and in two product markets, keywords and valence. ). Third, our model could be improved with the potential use of non-parametric models to model the effects of both old and new media and the associated interactions. Finally, our data do not contain information on all marketing instruments and hence we use proxies (such as lagged sales in the case of distribution). We hope that with better data, future research will be able to address these limitations.

Monday, January 6, 2020

Essay on Themes in Nectar in a Sieve - 692 Words

In the novel, Nectar in a Sieve, the author, Kamala Markandaya creates various themes. One theme from the book is that tensions can be caused by modernization and industrial progress. This theme is highly prevalent throughout the story and broadens the reader’s outlook on modernization. Markandaya writes of a primitive village that is going through a severe change. Her ability to form a plethora of characters with different opinions, yet to share one main culture, helps highlight the tensions in the village. The story takes place in the country of India, which in the book was still primordial. At this point in time, the majority of citizens are believers in Hinduism. One common belief is that the cow is sacred and holy. This†¦show more content†¦With all of the ethical cultural issues, tensions are seen in Nectar in a Sieve. When the tannery is first built, Rukmani, also known as Ruku, describes the moment by stating, â€Å"There was a silence. In the unwo nted quiet we all wondered apprehensively what would happen next† (Markandaya 27). The intrusion of the tannery builders opens the citizens’ innocent and restricted eyes to the outside modern world. Once they figure out what occurs in a tannery Ruku is disgusted and yet Nathan tells her, â€Å"There is no going back. Bend like the grass, that you do not break† (28). In essence he is telling her simply to be flexible and not to pay the tannery any mind. Nathan finds this effortless to say at the moment; however, later on in the story when two of his sons inform him that instead of farming with him that they are going to work at the tannery, he does not take too well to this idea. Working for the tannery is a direct contradiction to their beliefs and Ruku is extremely opposed. With this being said, the family is in desperate need for money and food. With Arjun and Thambi working for the tannery, they make sufficient enough money to give some to their parent s to supply for the family. Ruku responds by admitting, â€Å"Yet they were good sons, considerate for us, patient with others, always giving us a fair share of their earnings† (52). Hereto, Rukmani is playing an emotional tug-of-war due to her religious beliefs and herShow MoreRelatedNectar : A Sieve By Kamala Purnaiya1532 Words   |  7 PagesNectar in a sieve is a narrative story about a young Indian woman struggling to survive in the midst of an intense urban development in her rural Indian village. The novel focuses on the factors that dramatically affect her marriage and livelihood. Markandaya’s novel greatly extenuates and reflects the real and relevant themes that correlate with today’s problems in society. Problems that include, poverty, family life and tradition v. change. 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In the novels Nectar in a Sieve and Born on the Fourth of July, I was introduced to the idea of misrepresentation, which correlates with the theme of injustice, through the construction of the tannery and the glamorization of the Vietnam war. The lives of both of the main characters from each novel were drastically altered because of false entities that were disguised as supposed opportunities. In Nectar in a Sieve, the idea of the tannery was first introduce in